North America
MakeUp and Luxe Pack return in L.A. to their historical dates in February
With the Los Angeles Convention Center having offered them a last-minute February slot, the organizers of MakeUp in Los Angeles and...
After shampoos, Everist launches waterless body wash concentrate
Following the resounding launch in February 2021 of its waterless hair care concentrates, the Canadian zero-waste beauty start-up has...
Chemyunion strengthens their R&D team in the US with new appointments
Chemyunion Inc. has announced the appointment of Marilyn Villanueva and Erik Gutmann. The US subsidiary of the Brazilian-based supplier...
JCPenney unveils 10 indie beauty-focused shop-in-shop locations across the US
Beginning in mid-October, U.S. beauty customers will be able to shop JCPenney Beauty at 10 JCPenney store locations across the country...
Cosmoprof North America announces new location and date format for 2022
After a successful return on 29th-31st August 2021 in the Mandalay Bay Convention Center, the largest North American B2B beauty...
L’Occitane expands omnichannel strategy with new social selling platform
The French beauty brand taps into social selling with the launch of MyL’Occitane in the United States, a new platform to recruit...
Drunk Elephant to launch in Ulta Beauty stores and online
The skincare brand, which pioneered the clean beauty movement in the USA and was acquired by Japanese cosmetics giant Shiseido last...
Mexico’s Senate unanimously votes to ban animal testing for cosmetic products
Mexican Senate approved a reform to the General Health Law to prohibit the use of animal testing for cosmetic products. Mexico will...
Trade shows: Cosmoprof North America successfully returned to Las Vegas
The 18th edition of the leading B2B beauty trade show in North America, made its return on 29th-31st August 2021. After an entire...
“Emotional Artistry”: Unleashing the color of freedom
Artistic makeup makes a comeback with bold styles and colorful products. Moreover, with digital technology fully integrated into...
