Fabienne Germond, Director of the Luxe Pack Monaco trade show
In this different year, what have you heard from customers?
Fabienne Germond - We have been very attentive to our exhibitors (as well as to the luxury brands that come to the show) and heard that there was obviously a strong desire to meet up and share experiences of these extraordinary months. Nothing can replace physical meetings. First, because digital technology cannot replace the pleasure of seeing products in real life, of touching new materials, of feeling new formulae… Second, because professionals need to meet themselves face-to-face in order to share, build, make contacts, and implement projects meeting the requirements of the Luxury market.
18 months without a show… and we will be the first in September! There is an irresistible desire to come back to Monaco, to see product innovations and network in a pleasant environment, far from the interiors in which we have spent a lot of time this year! Everything that makes the difference and the charm of Luxe Pack Monaco.
What can you tell us about the companies that have registered so far?
Fabienne Germond - There are over 450 exhibitors to date, including the usual suspects of Luxe Pack, of course, and 69 new exhibitors with various profiles including designers, manufacturers of wooden packs and experts in decoration finishing, 3D printing, leather pack, primary pack, and RFID solutions: SICPA, TRACETOO, ATT, OBERIEON, and ELUCEDA.
Luxe Pack Monaco’s undisputed asset is that it presents international in luxury packaging leaders alongside small businesses mastering very specific expertise. The enthusiasm of exhibitors is very positive, and it proves that supply and demand need to meet.
What safety measures are you going to implement?
Fabienne Germond - Luxe Pack Monaco is committed to applying the strictest recommendations of the French and Monaco authorities and is working closely with the Grimaldi Forum to ensure the health safety of participants.
We have already taken concrete steps to ensure a completely safe visiting experience. These include, among others: temperature checks at the show entrance, compulsory wearing of masks, hand sanitizing dispensers at hall entrances, admission conditions (Sanitary Pass, negative test, etc.). All these measures may be supplemented, if necessary, according to government instructions.
What were the lessons learned from the hybrid edition last November with the My Luxe Pack digital platform?
Fabienne Germond - Nothing can replace physical events, but we have learned that digital technology can play a very interesting role for our community as it frees us from time and geographic limits and, therefore, allows us to bring together supply and demand all year round, all over the world.
Our My Luxe Pack platform is positioned as an online extension to our physical shows. It offers participants the opportunity to prepare for their visit, to discover the full list of our exhibitors and their latest innovations, and to select the conferences they want to attend. For those who cannot travel, it also allows them to stay in touch with the current highlight through the distribution of content (webinars, conferences, etc.) and being able to contact suppliers at any time.
This platform will be available all year round, at the rate of our five trade shows, and it allows the Luxe Pack community to stay connected and in constant contact with the latest trends. We finally have a place that reflects the variety of the Luxe Pack brand, present on three continents.
What is on the programme this year?
Fabienne Germond - It is a dense programme with marketing topics around the notion of luxury in terms of positioning and evolution as well as conferences and technical workshops on issues and the acceleration of trends that take stock of what is at play in the industry.
Three major business issues facing brands will be highlighted at Luxe Pack Monaco 2021:
Green. For twelve years, we have organised Luxe Pack in Green, which has become the benchmark event showcasing the best responsible solutions and initiatives of our exhibitors. Exhibition space, dedicated conferences, and awards ceremony are all tools that will be at your disposal to gain access to a real gauge of international green trends. Every day, dedicated conferences will be hosted by committed international stakeholders, such as BSR, Bain & Company, Positive Luxury, Moet Hennessy, and Chanel, among others.
China. The pandemic precipitated the luxury market’s transformation in China. In this thriving new ecosystem, Gen Z is driving trends. In 2025, 50% of luxury purchases worldwide will be made by Chinese consumers: a market as essential as it is atypical for international brands. At Luxe Pack Monaco, we will offer a sensory and personalised experience that will give the keys to China: free individual consulting, expert round tables, and exhibition of specific products, in partnership with the brand intelligence agency Centdegrés.
New materials. Brand demand for eco-designed materials is accelerating. They are looking for solutions that go beyond the basic recycled version of conventional materials, be it glass, paper, or cardboard. This year, at Luxe Pack Monaco, visitors will discover innovative materials resulting from French public research serving packaging and luxury.
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