Markets & trends
Co-creation: Towards a novel innovation strategy?
In the footsteps of indie brands and social networks, the idea of placing the female consumer at the heart of the creation process for...
Beauty snacking: A moment to break up the boredom of the homeworking lifestyle
The ‘beauty snacking’ phenomenon emerged during the first lockdowns and seems to become a key trend for the year to come. But what does...
Fermented beauty: The rising trend of 2022?
The craze for natural cosmetics, but also for K-beauty and J-beauty, has given rise to a new trend: fermented beauty. While fermented...
Trends: Generation Z sets the tone for cosmetics, said Quadpack
While beauty brands are facing the challenge of digital transformation, a new generation is taking over as prime consumers.According to...
Skinskool lists lower-cost alternatives to expensive luxury skincare
We know the interest of Gen Z for “dupes”, these products whose characteristics (colour, smell, texture) are similar to those of another...
Beauty, wellness, fashion, home: What trends will Gen Z be driving in 2022?
Instagram recently unveiled its report of upcoming trends based on a survey of Gen Zers. From more sustainable fashion and cleaner...
Influencers have a significant impact on sales but not on the long term
Videos that influencers broadcast on social media do boost online sales. A recent study has found increased sales of certain products...
From waterless washing to wild bathing: the key beauty trends for 2022
Waterless washing, fermented beauty and beauty snacking will shape the beauty industry in 2022 and the years to come according to...
Top beauty trends spotted at Cosmoprof Asia Digital Week 2021
This year’s edition of Cosmoprof Asia Digital Week (CADW) took place from 8th to 16th November 2021. The virtual beauty event was...
Sales of unisex fragrances expected to grow in Saudi Arabia and the Emirates
The fragrance market is expected to return to growth in the United Arab Emirates and in the Kingdom of Saudi Arabia after having been...
