Innovation & new products
Start-ups: AI-powered Proven Skincare launches personalized eye cream duo
The brand that to combines Artificial Intelligence (AI) and big data to formulate and market personalized skincare products has...
Le Jardin Retrouvé uses the blockchain to guarantee perfume authenticity
Already well-established in China, niche perfume brand Le Jardin Retrouvé has chosen Sorga’s blockchain technology, in particular to...
Neurotechnologies will soon help you choose your perfume at Yves Saint Laurent
In partnership with global neurotech leader, Emotiv, L’Oréal is rolling out a new device to help consumers to better choose their...
Transparency & communication: beauty is adopting the blockchain
Already adopted by several cosmetics brands, but still not widely known of the general public, the blockchain technology offers many...
Color cosmetics: The best 2022 innovations awarded at MakeUp in Los Angeles
Returning at the LA Convention Center on 23rd and 24th February 2022, together with Luxe Pack Los Angeles, the trade show dedicated to...
Simplicity: Vegan makeup pencils for all skin shades by Faber-Castell Cosmetics
The German manufacturer is launching a new collection of cosmetic pencils. Dubbed “Simplicity” the new line was designed to suit the...
At CES 2022, the Beauty industry gets in on the Metaverse
After an entirely virtual edition in 2021, the CES 2022 was held in a hybrid format on January 5 to 7 in Las Vegas, Nevada. While...
CES 2022: L’Oréal aims to reinvent hair colouring
At CES 2022 in Las Vegas, cosmetics giant L’Oréal is showcasing Colorsonic, a brush-like concept that aims to make home hair colouring...
Makeup brands are (cautiously) tapping into the metaverse potential
Hot on the heels of fashion, it’s now the makeup industry’s turn to jump into the metaverse. While the pandemic has totally changed...
Fragrance Innovation Summit: A perfume sector in search of a sense
On November 4th, 140 perfumery professionals (brands and partners) met to take stock of the perfume market. Here is a non-exhaustive...
