Louisette Bourdin, ABC Texture
ABC Texture develops full-service cosmetic formulas and products in the skincare, makeup, and sun care categories. All formulas are based on the GREENette concept and contain at least 95% of ingredients of natural origin. They are also eligible to the Cosmos or Eve Vegan certificates. “Our formulas are always minimalist. All ingredients should have a function in the product,” says Louisette Bourdin, President of the company.
ABC Texture combines these high degrees of naturalness with a great diversity of galenic forms. The formulas can be solid, hot-poured, emulsified and aqueous for production volumes from 50 kg to two tonnes. “We work with natural materials without any compromise on sensoriality, even if our products are highly technical or involve significant constraints, given the specifications. For example, we have products with a double function, like our solar foundation,” adds the Director.
The laboratory also offers a Texturothèque® service, so customers can choose the texture they want from a portfolio of standard, customizable formulas.
A compliant plant
When they settled in the city of Dinard in 2008, ABC Texture made a pioneering choice with an HQE-certified, 2,000 m2 industrial site. Building standards were complied with. For example, the excavation soil was used to create a natural fence. Also, the building’s orientation was designed to prevent high temperature variations: it is made from bio-bricks to preserve inertia between winter and summer. It is powered by renewable energies, etc.
“We wanted a smart plant. Of course, it was 30% more expensive, but we make up for this with energy gains and the building’s sustainability. The environment is also more pleasant for employees,” says Louisette Bourdin.
A Clean Beauty partner
Alongside committed brands, including conventional ones in a transformational phase willing to develop more natural ranges, ABC Texture adapts to different markets and achieves 30% of its turnover with export.
In line with the wave of Clean Beauty, ABC Texture meets a rising, accelerated, contextualized demand, says Louisette Bourdin.
“There is an increasing demand for naturalness, but also for projects with a faster time-to-market. Brands used to give us 18 months to two years, now they require six months to one year, so it is essential to start with standard options to be customized according to customers’ needs. As we are dealing with supply difficulties with raw materials and increasingly strict CSR strategies, our customers also keep asking for more: local products made in Europe, France, or even Brittany. All this should be meaningful, because they need a story to tell,” she concludes.
